what is corporate responsibility?
The World Business Council for Sustainable Development
defines corporate responsibility as the continuing
commitment by business to behave ethically and contribute
to economic development while improving the quality
of life of the workforce, their families and the local
community and society at large.
More than goodwill, corporate community involvement
or strategic corporate philanthropy, corporate responsibility is a genuine attempt by a company to
build meaningful relationships between the corporate
sector and the rest of society.
Corporate responsibility is achieved when
a business adapts all of its practices to ensure that
it operates in ways that meet, or exceed, the ethical,
legal, commercial and public expectations that society
has of business.
To be considered effective, corporate responsibility
must be an integrated part of day-to-day business, engaging
all stakeholders and including strategies to support
individual managers to make socially responsible decisions,
conform to ethical behaviour and obey the law.
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